ROCHESTER, MI - July 28, 2022 - This holiday season, Downtown Rochester will host the Snowman Stroll, a public art event featuring twelve 5-foot fiberglass snowman along Main Street, designed by local artists and sponsored by local businesses. The Snowman Stroll will debut in late November and be on display through January 15, 2023.

“Everyone remembers The Ewe Revue and is always asking when we will have another public art event”, stated Kristi Trevarrow, Executive Director of the Rochester Downtown Development Authority (DDA). “With Downtown Rochester’s reputation as the go-to place to celebrate the holidays, the Snowman Stroll makes so much sense.”

Downtown Rochester is currently seeking artists to submit designs for the Snowman Stroll. If an artist’s design is selected by a sponsor, the artist will receive a $1,000 honorarium to execute their snowman design. Snowman Sponsorships are $2,000 and include a choice of design from our Snowman Portfolio. Sponsors can keep the snowman or offer it for auction, with proceeds going to a charity of the sponsor’s choice.

Artist & Sponsor Packages are available now by CLICKING HERE. The Snowman Stroll is presented by the Rochester DDA and Love Local Rochester.

For more information please visit or call 248.656.0060.


July 31, 2022, Rochester DDA and Rochester.Life Staff

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