The Village of Rochester Hills strengthens its youthful fashion offerings with the addition of American Eagle and Aerie!

Rochester Hills, MI - June 1, 2022 – Robert B. Aikens and Associates, owners of The Village of Rochester Hills, the premier outdoor lifestyle shopping center located at Adams and Walton, is pleased to announce that American Eagle and Aerie will be joining their shopping center in time for the back-to-school shopping season. As The Village of Rochester Hills celebrates its 20-year anniversary year, this announcement follows a variety of new signed leases and store openings including the grand opening of the long awaited Von Maur department store.

The anniversary excitement began earlier this year with thousands of shoppers attending the Grand Opening festivities for Von Maur. The Village plans to enhance the shopping experience by adding new retailers throughout the coming year, in addition to enjoyable events centered around an engaging shopping experience. Already announced store openings include SOMA, and the recently opened Madison Reed and LensCrafters, along with the expansion of popular retailers EVEREVE and Pottery Barn.

The addition of American Eagle, the heritage American jeans and apparel brand which offers on-trend clothing and accessories, will bring relevant, iconic style for youthful shoppers just in time for the start of school in the Fall, along with Aerie, the body positive brand which promotes confidence and empowerment, which offers intimates, apparel, activewear and swim collections, designed to make every girl feel good. Both owned by American Eagle Outfitters, the brands are committed to being inclusive, optimistic, and real. The new stores will offer fresh designs and vibrant, inviting environments to showcase the lifestyle merchandise, and will celebrate the individuality of their customers and associates.

“We are thrilled to not only be bringing in two more retailers that cater to the younger demographic, but to welcome brands that prioritize and promote self-love and positivity,” stated Margaux Keusch, Senior Director of Leasing for Robert B. Aikens and Associates, the developers of The Village of Rochester Hills. Keusch continued, “The timing of the openings will coincide with our Fall Fashion focus, and the Back-to-School season which will allow for some great shopping opportunities for families and the college students at Oakland University, which is conveniently located across the street.”

As they celebrate 20 years, Robert B. Aikens & Associates continues to be optimistic about the leasing activity and future success of The Village. 2021 brought noteworthy openings with Shake Shack, Pandora, Sundance Catalogue and more, and customers can expect additional new store announcements at The Village in the coming months to complement the existing tenant mix.

New Openings for 2022 Include:

AMERICAN EAGLE: American jeans and apparel brand will open a 5,793 sf store. Rooted in authenticity, powered by positivity, and inspired by community – American Eagle welcomes all and believes that putting on a really great pair of #AEjeans gives you the freedom to be true to you. Because when you’re at your best, you put good vibes out there, and get good things back in return.AE. True to you. American Eagle is expected to open late Summer, 2022.

AERIE: Aerie will open a 4,028 square foot retail shop offering the comfiest intimates, apparel, activewear and swim. Every single piece is designed to make every girl feel good. #AerieREAL is about no retouching. It’s about body positivity. It’s about empowerment. They want everyone to feel confident inside and out. Let the real you shine.™ Expect Aerie’s debut Early Fall, 2022.

SOMA: Soma, Chico’s FAS’ intimate apparel brand will join The Village of Rochester Hills June 2022. Founded in 2004, Soma is focused on what women want and need. Soma’s all-women led design team has crafted bras and panties, pajamas and loungewear to make women feel beautiful and confident.

LENSCRAFTERS: Eyewear brand LensCrafters will open an enhanced, state-of-the-art vision showroom that features cutting edge lens and eye exam technology and designer and premium eyewear brands. Opened in May of 2022. Click Here for LensCrafters Grand Opening

MADISON REED: The prestige beauty brand Madison Reed that has revolutionized the way women color their hair, will open Michigan’s first full-service Madison Reed Color Bar. The Madison Reed Color Bar will offer clients personalized hair color consultations with a professional colorist, and hair color sessions, including touch-ups, gloss and balayage, that are fast and fabulous, without the salon price tag, in a bright, sophisticated space. The Salon will also feature their Unlimited Roots Membership Plan, with unlimited root touch-ups and added perks, discounts on additional services and retail purchases. Madison Reed Color is crafted in Italy, and is rich in nourishing keratin, argan oil and ginseng root extract (for shine and softness), and free of ammonia, PPD, Resorcinol, parabens, phthalates, gluten, SLS, titanium dioxide that are typically used by other hair color brands. Opened in May of 2022. Click Here for Madison Reed Grand Opening

VON MAUR: Upscale department store offering fashion forward apparel with a wide selection of brand-name merchandise, an expansive shoe department, accessories, beauty, and gifts as well as a unique shopping experience that includes free delivery and free gift wrap. Opened in March of 2022. Click Here for Von Maur Grand Opening

Expansions Include:

POTTERY BARN: Shoppers will be excited to see Pottery Barn unveil its latest store design, as the comfortable, stylish, and high-quality home furnishings retailer expands at The Village. Pottery Barn will remain open and operating during the expansion and remodel. Expected completion Summer 2022.

EVEREVE: The on-trend, contemporary apparel retailer Evereve will move across Village Main, doubling the store size. The expanded store will utilize the larger space for adding enhanced merchandise, including a greater assortment of denim, outerwear, and a broader assortment of footwear. The new store location is expected to open Early Fall, 2022.

Information for upcoming events, store promotions and restaurant specials can be found online at and on The Village Facebook and Instagram pages.


The Village of Rochester Hills

104 N. Adams Road, Rochester Hills, MI 48309

Northeast corner of Adams and Walton in Rochester Hills

About the Village of Rochester Hills

The Village of Rochester Hills, metropolitan Detroit's premier and award-winning outdoor lifestyle shopping center, was developed in 2002 by Robert B. Aikens & Associates, LLC. This dynamic 375,000-square-foot property, in the heart of Rochester Hills, Michigan, is co-anchored by Whole Foods and Von Maur. The Village boasts an outstanding mix of notable retailers and standout stores like Sephora, lululemon, Barnes & Noble, Williams Sonoma, Pottery Barn, EVEREVE, Soft Surroundings, Woodhouse Day Spa, Banana Republic, Aveda, Eddie Bauer, Chico's, White House | Black Market, and a broad selection of dining options include BRAVO! Italian Kitchen, Kruse & Muer, Mitchell's Fish Market, P.F. Chang's, Shake Shack, Chipotle, The Jagged Fork, and Starbucks. The center features a walkable, pedestrian friendly streetscape, beautiful fountain and firepit, lush gardens and an outdoor park that is home to signature events and community activities.

About Robert B. Aikens & Associates

Robert B. Aikens & Associates, LLC is a privately owned commercial real estate development and management firm headquartered in Birmingham, Michigan. Founded by Robert B. Aikens, the company's history includes developing a wide variety of asset types, including major regional shopping malls, residential properties and office developments across the Midwest and the South, with a commitment to long-term ownership. Over the course of 40 years, Robert B. Aikens & Associates has earned the reputation as a leader in attracting outstanding new tenants, with a focus on developing timeless shopping centers. The family-run firm continues to build on Mr. Aikens’ proud legacy with their latest ground-up mixed-use development projects, Five & Main, and Sakura Novi.


June 6, 2022, Rochester.Life Staff

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